| Modulekode | BEM 815 |
| Kwalifikasie | Nagraads |
| Fakulteit | Fakulteit Ekonomiese en Bestuurswetenskappe |
| Module-inhoud | The role of qualitative methods in marketing research; Observation techniques; Focus groups; Depth interviews; Protocol analysis; Projective techniques; Content analysis; Ethnographic research; Physiological measurement; other qualitative research techniques; analysis of qualitative data. |
| Modulekrediete | 18.00 |
| Programme | |
| Voorvereistes | No prerequisites. |
| Kontaktyd | 1 lesing per week |
| Onderrigtaal | Module word in Engels aangebied |
| Akademiese organisasie | Bemarkingsbestuur |
| Aanbiedingstydperk | Semester 2 |
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